Communication for business

John Daly The excellence in business comes not only from technological know-how but also from knowing how to handle your customers, and how to communicate in the business environment. This is the fact that the North-American and Japanese organizations have appreciated for long. Now that the world is getting smaller at a fast pace, the Finnish organizations have had to globalize their thinking by starting to educate their employees to become good communicators in the international business arenas. Whatever the business challenge, the managers and employees should be able to think their way through to effective communication.

John Daly is the Liddell Professor in the College of Communication, the Texas Commerce Bancshares Professor of Business Communication in the College of Business, University Distinguished Teaching Professor, and a Professor in Pharmacy at the University of Texas at Austin. He has been teaching several times in the International BBA program in Mikkeli at the Helsinki School of Economics and Business Administration.
He has worked with more than 300 public agencies and private organizations in consulting, training and speaking roles. In the corporate environment he has worked on customer or communications related topics with Apple Computer, 3M, Continental Airlines, AT&T, Samsung, and IBM, among others. In the governmental arena he has worked for example with the White House (Executive Office of the President) designing and implementing a major customer service initiative.

All cultures communicate in their own way, and we Finns have often been described as not being very open, and this shows in our communications. But let's hear what the expert says...


What are the characteristics of a typical Finnish speaker?

Reseaches have found that over 90 percent of a message on a listener is transferred by nonverbal means. Our nonverbal behaviour may effect on the actual message in many ways, either positive or negative. Especially when giving a speech in front of an audience, the speaker should be aware for example of his faces and gestures.


What is the meaning of nonverbal behaviour?
Basic principles of presentation speaking?

John Daly Listening is one of the communication skills, to which we probably pay the least attention -because it seems so easy. To make organizations work better, the people should learn to listen to each other more effectively. The managers should learn to listen what the employees have to say, the workers should learn to listen to each other, and the employees should be effective in listening to their managers opinions.
The same applies to presentation speaking -learn to listen to your audience! Make your audience talk to you!


Describe a good listener?

When people need to give speeches, they often have all kinds of thoughts beforehand about the situation. What if my speech is not interesting ? What should I wear ? What if the audience starts yawning? What if I blush ? This is called the stagefright, and there are number of ways to overcome it.
There are also various ways to make your speech more interesting, and prevent embarrassing situations from happening.

Basic advice to business people giving speeches?
How to overcome stagefright?
How to tell a good story to an audience?

Whatever the situation in the business world, the appearance always matters. People should always remember where they are going, and who they are meeting when thinking about the dress code.


What advice would you give about appearance?

© Nettiradio Mikaeli / Lilli Oksanen 1999